Get A 50% Increase in Website Signups

Published in Website Design on Tuesday, 09 June 2009  |   Subscribe to rss feed for Get A 50% Increase in Website Signups (rss logo graphic) Post RSS

Just 2 - 3% ?!

On average just 2-3% of visitors complete an optional free registration.

Although this can be improved, let's look at some of the reasons for this low, low natural conversion rate:

  • Signup option not clear enough
  • Too difficult
  • Not enough interest
  • Fear of Spam

Lessons to learn:

  • Making your newsletter signup clear and easy
  • State a clear privacy policy - with a strong anti-spam emphasis and a link to the full policy next to the signup form
  • 'Incentivising' signup

Reducing the number of steps involved to sign up has been proven to increase conversion rates. One example of this is William Hill. They increased signups by 10% by reducing the number of signup steps from 4 to 3.

Incentivising Signup

Actively selling the benefits of registration can increase signups by 10 -12%. Quality incentives that provide genuine value for the user typically increase signup conversion by < 50%.

Rewards that you can offer for signing up include:

  • Discount on purchases (temporary / permanent)
  • Free ebooks / how-to guides
  • Exclusive access to website content

 

All resources written by The WebFertile Team.

Whatever your business needs, one of our highly trained small business development experts is sure to be able to help.

 




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Tags

website design, website design for small business, website signups