First Off... Research

Before we begin work on your website design we undertake a thorough analysis of your industry, market and competitors:

Industry

  • What factors define your current / future operating environment?
  • Any relevant industry trends or movements?
  • Who makes the buying decisions - how do we best target them?

Market

  • Why do your customers choose you? And why do your competitors' customers choose them?
  • How do we appeal to your target market's rational and emotional needs?
  • Can we take advantage of any gaps in the market?

Competitors

  • What are their strategies? Are they working?
  • What are they doing right that we can emulate? How could we do it even better?
  • What are they doing wrong? What should we avoid?