
Published in Small Business on Tuesday, 13 October 2009 |
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We've been re-doing a website for a client who has been with us for a number of years, shes just taken over an existing business. She happened to show me the original proposal from the web designer who completed the old site four years ago - A real eye opener!
Even four years ago the competitors quote was three times as much as mine.
That the original owner of the business actually agreed to the price was a lesson on many levels.
1. Clients don't always get comparative quotes.
2. If the client trusts you they believe just about anything you say.
3. Mentioning high profile clients is a great way to increase your perceived level of expertise
Its best not to get sucked into the mentality of competing on price. Sometimes I'll think "Maybe we need to lower our prices" but theres always someone else out there who's charging a lot more. Best to stick with what you charge and know that the client is getting just what they're paying for.
How can you increase your level of trust in your prospects eyes?
Be percieved as an expert.
Whatever your business needs, one of our highly trained small business development experts is sure to be able to help.
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