Successful Google AdWord Titles

Published in Small Business on Monday, 08 June 2009  |   Subscribe to rss feed for Successful Google AdWord Titles (rss logo graphic) Post RSS

Specific + Achievable Headlines Work Best

Results from an test at marketingexperiments.com show that Specific and Achievable headlines are 2 keys to success  for your Google AdWords campaign.

Example

 The following table shows the impact on click through rate achieved by different headline versions.

Headline Impact
Current headline (not specified). -5.68%
Dental Plans for $8.33 a month. Acceptance Guaranteed. 72.76%
Over 55,000 Dental Care Providers. Acceptance Guaranteed. 26.41
Dental Care Coverage. Best Price Guaranteed. -68.43%
Low Cost Dental Care for The Uninsured. -20.44%
Best Price Dental Care - Without Insurance -5.11%

All resources written by The WebFertile Team.

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adwords, google, small business website promotion