Their news and reports give us a special insight into the needs and priorities of our small business website design clients.
For a small business, a website is an investment. And like any other it should do one or more of the following things:
Our small business website designs can be good at all four.
Whether you're selling a product, service or expertise, WebFertile can increase your sales through an intelligent small business website design - built from scratch for your company.
Our content management systems are particularly quick and easy to use - allowing you to update your website in seconds.
If you plan to sell products, our e-commerce add on feature is customised to make things as easy as possible for you. Fulfilling orders and adding new products are designed to be as quick, easy and cost effective as possible .
What constitutes good web design for a small business?
Here are just a few of the things WebFertile's website designers consider when perfecting your small business web design:
Keyword selection can be very important - WebFertile's expertise and research will ensure that the right people find you for the right reasons.
What makes people choose your site over the many others that Google® presents?
Missing pages, jumpy designs and other website errors can undermine confidence when people are planning to spend cash with you.
Boring. But it means that less web-savvy visitors will know how to use your website, how to get the info they're looking for, what to expect next... and generally feel comfortable spending their cash with you.
Does your website's design, styling and features reflect the qualities of your company, product or service?
Exactly what and how much will be unique to your small business - but generally speaking tables, images and lists are preferable to blocks of text.
Websites completed in Flash can be stunning to look at and a pleasure to use. Unfortunately they're expensive to produce, difficult to update, and they might as well not exist as far as Google® is concerned.
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These images demonstrate a simple and universal example of research informing good website design.
The colours show how website users typically scan a page. The pictures are taken from different studies but all indicate a clear pattern.
Users tend to scan across the top and down the left hand side for the information they require. This frequently informs the positioning of links, title headings, advertisements and images.
The following 6 factors are just some of the ways WebFertile use to enhance website sales and / or instances of enquiry.
Concise and considered wording can do wonders to generate service enquiries and leads but....
...lots of clear accessible information is king when selling products on your site.
Your website should be user-friendly, consistent and free from off putting pop-ups, errors, adverts, etc.
Display of familiar logos (brands, professional associations, etc) has been shown to increase sales by between 10% and 140%.
Hidden P+P charges, endless spam (sorry we mean newsletters), pop-up windows and advertisements... all ways to stop your visitors from returning ever again.
Colours, shapes and wording all affect the way your website visitor feels. And that has an impact on sales.
Some will assume that you've made them up - but many will recognise sincerity if it's there. Perhaps unsurprisingly, women have shown that they're 4 times better at it than men.
Excerpts from the WebFertile checklist for small business website design:
Welcome to WebFertile. We'd love you to join us and benefit from:
View project briefs, client comments + latest Google® performance.
WebFertile
The Hive Business Centre
NTU Buildings
Burton Street
Nottingham
NG1 4BU
0115 849 2660
07973 122 619